Work Experience

E-Commerce Operations & Catalog Specialist

Own category presentation and product data across a large Magento 2 catalog, prioritizing and merchandising products based on search demand, customer intent, and performance data.
Plan and execute PDP and category page improvements, including imagery, content, and metadata, sourcing product photography to keep pages accurate and identifying friction points in the customer path to purchase.
Monitor category and content performance using Google Search Console, GA4, and other tools, tracking trends and surfacing opportunities to management and cross-functional partners.
Partner with external SEO agencies and internal stakeholders to align strategy and execution.
Test content and merchandising variations against performance data to determine what drives stronger engagement and conversion.
Build and maintain internal applications with React, TypeScript, and Next.js, including an invoice management system and a customer-facing quick order tool.
Apply full-stack knowledge to evaluate rendering behavior, internal linking, and SEO impact of front-end changes.

Managed Magento CMS and Admin operations, maintaining product catalogs, inventory, and pricing while optimizing PDP content and copy to match brand tone and storytelling.
Launched and scaled Amazon FBA from the ground up into a major revenue channel, establishing listings, product data, pricing, inventory workflows, and fulfillment processes.
Shot and edited product photography for site and marketplace listings, keeping imagery consistent across channels.
Oversaw warehouse and back-office operations, leading the warehouse team and managing inventory control, order fulfillment, and financial tracking in QuickBooks.

Helped fundraise and participate in programs that support disadvantaged kids.
Contributed to the growth and development of children in need by actively championing and participating in programs that provide educational and cultural opportunities.

Engaged with a diverse range of African wild animals.
Gained hands-on experience and developed a deeper appreciation for wildlife conservation by engaging with a diverse range of African wild animals on a daily basis, including cleaning, feeding, and creating big cat enrichment programs.

Led and executed successful youth events and festivals in Varna, Bulgaria as the Event Staff Lead for a youth-focused organization.
Lead event photographer and content creator.
Demonstrated creativity and technical skill as the lead event photographer and content creator, with work published in local newspapers and magazines.